Learn the 21 words that trigger the buyer’s response. This is more than just a list of powerful words; you’ll get examples of how to use the word correctly, and complete an exercise that allows you to practice writing an ad while appropriately using as many of the 21 words as possible.
Did you know that 95% of press releases get thrown in the trash? Make sure you’re in the 5% that gets noticed. Learn the seven strategies to writing media announcements that get attention. My personal template will help you focus your release, use quotes effectively, and place your contact info correctly.
Learn how to write a business proposal that gets a “yes.” Discover how to sell benefits instead of features, write the details of your product, and put on the finishing touches that will make your proposal shine.
Hype is overrated. Learn how to writing effective sales copy in brochures, info sheets, and web copy so you add more customers to your pipeline. You’ll discover the five strategies for writing the promo pieces that work, including using compelling calls to action and writing with images.
5 Most Overlooked Rules for Effective Business Writing
Discover the five mistakes people make most often when they write. Learn to avoid such pitfalls as not thinking like your reader, being too technical, or trying to show off your smarts. What you really need to do is accomplish a goal—ask yourself what you want your readers to do with the information you’re giving them.
Don’t waste time staring at a blank screen. My four techniques will banish writers block and prevent you from wasting time or missing deadlines. Learn how to think from a different perspective, tap into different parts of your brain, and other strategies for getting the words flowing.
Do you need to write employee or customer newsletters? Learn how to keep your readers hooked until the very last word. Make your writing reflect your emotion and create images in your readers’ minds. These 24 tips will help you produce more lively and engaging writing that readers will love.
This tool gives you the insider secrets you need to successfully start, market, run, and sustain a profitable freelance business. Yes, it is possible to make a six-figure income as a freelance writer. The information in these pages will help you achieve it more quickly and easily than if you learned by trial and error yourself. This is no get-rich-quick scheme; it will take some work on your part. But the reward of being able to earn a great income from the comfort of your home is worth it.
Many freelancers have found that a good contract is a must to protect themselves in freelance arrangements. Eliminate misunderstandings, payment issues, and a host of other potential problems with my tried-and-true freelance contract. This contract is worth several hundred dollars, as it has been perfected over the years by many top attorneys. Get everything in writing with this contract and sleep better at night.
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A Must Read for Anyone Who Writes!
Could a misspelled word or grammatical mistake cost you your job? Could a poorly developed idea cause you to lose your readers’ interest…forever? Could poor self-editing skills be a detriment to your career? Yes! Whether you write for profit or for pleasure, whether you write business letters, magazine articles, or e-mails, you need to communicate your ideas clearly. Write it Right: The Ground Rules for Self Editing Like the Pros simplifies the challenging self-editing process by breaking it down into five easy steps. It is the perfect reference tool for anyone who wants to improve their writing—from business people who want to please their clients to authors who want to sell their work. By following the process in this book, writers of all types can finally “write it right!”
Over 250,000 books are published each year. Can your book really stand out and get noticed? Yes! The secret is to create a powerful book press kit that gains the attention of the media, bookstore buyers, and distribution houses. In Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, Master Writing Coach Dawn Josephson presents the newest promotional writing techniques that can help you sell more books. Once you master the ground rules of book promotional writing, you will quickly and easily get the results your book deserves. No matter what your book topic or genre, Putting It On Paper will give you the promotional writing secrets the pros use to sell a ton of books. Best of all, you’re going to love the results. Guaranteed!